"Using his simple yet incisive Needs-Beliefs-Perceptions (NBP) Model, Rouse examines numerous situations, both domestic and international, and offers precise guidelines on dealing with them."
-Siemans Review
"People's needs and beliefs affect what knowledge is gained, what facts are sought, and how both are interpreted."
"Understanding the concerns, values, and perceptions of the stakeholders in any particular environment is key to selling products, changing organizations, or solving problems in that context."
Catalysts for Change is the third and final book in Bill Rouse's groundbreaking series. In it he presents a model for addressing the complex and volatile world in which the well-planned enterprise tries to sell its well-planned products.
In the global marketplace, each separate culture - corporate, national, ethnic, or institutional. The ability to recognize, understand, and adapt to diversity in the marketplace is a distinct competitive advantage. Using his simple yet incisive Needs-Beliefs-Perceptions Model (NBP), Rouse examines numerous situations, both domestic and international, to which companies must adapt in order to remain competitive, and he offers precise guidelines to go along with them.
Key Topics Discussed Include: