"There is much wisdom here for the receptive ear"
C.N. Wiggin- Institute of Mechanical Engineering.
"A valuable guide for engineers, managers, and executives."
"Provides a process for assuring that the concepts, values, and perceptions of all the stakeholders in a design effort are considered and balanced."
"The primary design objectives should always be to support stakeholders to achieve the operational objectives for which they are responcible."
Design for Success is the first book in Bill Rouse's groundbreaking series. Although the field of engineering in the United States has spawned a wealth of new ideas and inventions, our competitors too often beat us in bringing new products to the market. Clearly, we need to be more market-driven and user-oriented to understand users' needs and preferences in order to design products and systems that are, in the broadest sense, user friendly.
Design for Success offers a comprehensive, methodological framework for the human centered design of complex systems. This new approach to system design includes four phases-naturalist, marketing, engineering, and sales and service- which cover the entire product cycle including:
A wide variety of methods and tools are discussed within this methodological framework, and its use is illustrated with several case studies of actual applications in a variety of industries. This book makes human-centered design very concrete and readily applicable to practical and realistically complex design problems. Its use of methods is supported by much "how-to" guidance in the form of case histories, almost 100 figures and tables, principles and guidelines to provide a "toolbox" with which to pursue design.
The material in this book is drawn from ten years of development, refinement, and extension of concepts and methods. These efforts have occured in a variety of fields, from commercial and military avaiation, the process and power industries, and manufacturing, to the marine industry and communications, making this book both useful and more human-centered.